Posted on Tuesday, December 14th, 2010 at 12:56 pm
Online advertising has grown by leaps and bounds in the past few years. Even though Google helped to increase the advertising space online, the newest entry to the market is Facebook. Advertisers are realizing that Facebook is very efficient for targeting specific niche markets and groups of people. In this post we will discuss 3 powerful Facebook advertising tips that you can use in your campaigns.
Even though plenty people don’t do it, the first suggesting for marketing on Facebook is to split test your ads. It is essential that you are getting good results because you don’t want to continue investing in something that is not profitable. Many times, you will see Facebook advertisers that introduce new ad campaigns with no more than one hundred dollars cash. When they determine that their results are good, they conclude that the whole Facebook advertising system is bad. But this is incorrect. If you don’t get ad responses, you probably should tweak it. All advertisers that succeed understand that you have to do plenty of testing.
Naturally, ad copy plays a huge role with any advertisement, and that is one thing you must test. You need to be able to write ad copy that hits the right triggers and buttons. Your ads must be different, and they must be different and effective at the same time. The best approach here is to study classified ads, or take a short course in copy for classified ads. Also, don’t forget to tell them what to do.
Copy that contains a clear and strong call to action actually will convert better than copy without it. Yes, market research is always important and often makes the difference between success and failure. It’s all about thinking out of the box and being a little creative with your ads. As always, your mileage will vary – but you will have better mileage if you work at it.
Remember to utilize keywords to get the most benefit from your campaign. If you are going to only target via demographics, then your aim is too general. It is only productive when your product is wanted by many people or when you cannot use targeted keywords because the market is too big. But is this is incorrect, then you should target the keywords because when your ads match up, they will probably get a higher click through rate which means that you will convert more. Search engines such as Google have their own ways to test for relevance and determine the quality score of your website. Even though Facebook does not have this type of format, it does follow the same concepts. It makes a lot of sense; stronger results are the result of relevance.
In conclusion, like any other advertising system, even Facebook is evolving. But the greatest point right now is that it is still in the developing stages so it still has a lot of great potential.