Posted on Tuesday, December 14th, 2010 at 2:13 pm
Optimizing the capabilities of search engines is an integral part of online life. Since it’s a complicated process, it may be better to hire a professional. But there are still things to be careful of while improving ones search engine placement.
Its possible to damage a websites reputation on services that guarantees you are included on a huge number of search engines. Larger search engine websites are not sympathetic with people who frequently put in their website to attain a higher rank. Many new companies create websites and present it to a few search engines; they think their work is done and just wait for traffic to arrive– not true. Achieving a top search engine spot doesn’t happen by chance.
Choose keywords carefully and build a website in a way that it is important to the search engines. Make sure to incorporate the keywords and key phrases into the site whenever possible – but not overly obvious. Website profitability resides with one key factor: the placement of a site in search engine results. Search engines are just computers – they don’t have a vested interest in how good or bad site ranking are. All it does is makes search results as relevant as possible. Design a website around keywords and relevant topics.
Get started by picking out a few keywords and key phrases. The chosen keywords should appear often as part of the content on the Web site. Use the keywords frequently enough so that the search engine can identify the site really is relevant to them, but avoid being too liberal with them. If the keywords are too dense then your website will be completely ignored for search engine spamming.
So what is the perfect balance between too much and too little keyword usage? Its hard to say since search engines conceal their procedures and modify them on a regular basis. On top of that, each search engine has a different algorithm or set of rules. A rule of thumb dictates that the keywords you choose should make up about 5% of the words on a page, You will get a higher ranking for your pages when they have somewhere between 250 to 500 words.
Don’t focus on only a single keyword. It’s better to select several keywords and work on the optimization of one or two on each page of the site. Search engines search for the theme of a website, a website that focuses on just one thing is likely to get a higher ranking than a single page on the same subject. Optimizing each page with several keywords help make sure that they also occur throughout the website. Don’t overwhelm pages with keywords and have a friend read through the pages. Ask them to see if the text sounds odd because of your use of keywords – that’s a great meter to determine if you are using them too much within your content.
Always put keywords in the title of the page. This is the most crucial place for keywords to appear, although there are other places in the HTML code where keywords are important. By follow these simple guidelines you will get a better ranking than many sites on the Internet.