Many people have seen the benefits of live chat on their main website, but have not considered the results that could also come from their blog.  The traffic from your blog is inherently going to be very similar to that of your main site, and therefore similar potential clients could be waiting to be engaged in a conversation.  Blog visitors are often in the preliminary stages of educating themselves and researching whether or not they want to contact your office.  Live chat is a non-threatening option to begin the conversation because the potential client can remain anonymous for as long as they like.  These readers are usually looking for specific and unique information which means they are going to be very relevant to the topic of the blog.  This means that when they are converted into a contact, there is a high chance that they will be a good match for the services your business provides.