The Internet is huge, with billions of websites on every topic imaginable. Videos are huge, too, but it’s still quite young and only getting more massive each year. Fewer people are reading books than there are who watch videos on sharing sites. Most people enjoy the entertainment value of videos, plus they’re just easier to deal with and learn from. People don’t have a lot of patience, so they prefer to ‘watch and learn’ rather than go through any other type of content. Videos are an extension of TV, and we all know that medium is used as a means of transmitting information and content. A lot of marketers put their videos on Youtube, or other sites, and then simply embed them on their own sites to dcrease bandwidth. If executed by someone who is knowledgable, videos can be outperform many other marketing mediums. We want to share some more ideas about video, and how you can use it in your IM business.
One of the key advantages of video marketing is that you’re able to reach your target audience very easily. The people who are watching your video are interested in what you’re offering, and that’s the best part. Your video traffic will always be targeted, and that’s what you’re looking for. If you make a really great video, then you may experience having your video picked up and put on other sites. Something like that will really help your cause in your marketing. You only want to receive targeted traffic to your site. Video can get the job done with targeted traffic, it’s up to you to convert it.
Everyone knows about blogging and its many uses and benefits. As you know, you can embed videos in your blogs, but you can also create Vlogs – video blogs. You will not find many niche vlogs around the net, and they can be marketed very well if you know how.
You can always find people who like video so much they’ll visit your vlogs. Your regular updates will catch the attention of your target market and thus, increasing repeat visitors. With videos, you could add several each week which shouldn’t be hard to do. There are tons of ways you can leverage vlogging as it is the next generation of blogging.
One other unique aspect of using video is that it can easily become viral, and it’s in the best format for spreading. In other words, if your video becomes popular, people start spreading it around the web virally, and your video will get a huge amount of traffic. Viral marketing is a really effective way to get visitors because it doesn’t cost anything and all the traffic is free.
Video is not being completely exploited by online marketers, so this is a great time to begin using it. Youtube and a few other sites will be the main places where you’ll be doing your video marketing.
Just keep testing and experiment with new videos to get long term results.