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How Live Chat Can Work For You

A chat with Roberto Berni of Ngage Live Chat You call an 800 number looking for customer service. Instead, you’re greeted with a computer-generated voice menu and a perplexing list of options…none of which are exactly what you need. This familiar story of phone trees and robotic operators has moved beyond telephonic communication to the Read More

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Intake That Works

Most law practices focus on delivering great service to their clients. The challenge with this approach is that it focuses on just one aspect of a broader concept: the client experience. Great service is a must, but the client experience extends broadly to each and every interaction that not only clients but also prospects have […]

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Why Lead Response Time Matters

You’ve taken the step to build a next-generation practice – investing in a digital marketing strategy of a quality website and digital advertising to grow your business. And you have employed live chat, allowing your potential clients a low-pressure way to make contact while sharing some information about themselves. While live chat is a good […]

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What Prospects Look For When Searching For A Lawyer

Just as no two attorneys are the same, neither are any two clients. Each person is going to have their own unique needs they will want to have satisfied when looking for legal counsel. To appeal to these prospects, it is essential for a lawyer to have a website that appeals to all sorts of […]

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Ways to Initiate Client Conversations

While most attorneys understand that the first conversation with a potential client is one of the most critical steps to a successful sign-up, many approach these conversations with apprehension, nervousness, or even dread. The skills that you’ve developed in law school don’t always include sales and business development, and many lawyers would prefer to be […]

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A Visitor’s Experience When They Visit a Site With (and Without) Live Chat

Savvy marketers understand that user behavior on websites often dictates the number and quality of leads they receive. They also understand that it is essential that they present the most welcoming and easy-to-use experience for every person who visits their website. If conversions are important to you, incorporating live chat can significantly enhance your visitor’s […]

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How Live Chat Complements Your PPC and SEO Campaigns

If you are actively marketing your website through highly-focused and targeted paid ads and SEO campaigns, you are likely looking to make the most of your efforts and investment. Paid search campaigns are not cheap, and proper SEO takes a lot of time and effort, so you need to maximize the value of every visitor […]

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CRM Integration to Expedite Lead Response Time

A CRM system helps your company manage their current clients, potential prospects, and sales and marketing campaigns. Unfortunately, with so many options to choose from and new pitches being thrown at you every single day, it is often difficult for managers to select a single CRM that meets their organization’s many different needs. Whether you […]

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Chat Operators – On the Frontlines of Live Chat

If you have been considering incorporating live chat on your site to help with lead-intake, client-conversion, and customer service, you are likely wondering about one of the essential elements of the service: the chat operators. How do they know what to say, especially given the various questions that visitors will ask? In order for a […]

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Program Designed to Improve Consumers’ Online Experience

Late last year Google announced that it will block desktop pop-up ads starting February 15th to conform to the Better Ads Experience Program (BEAP). This program strives to improve consumers’ online ad experience by pushing for the elimination of the most disruptive ads. While live chat is not an advertisement, it functions like a pop-up. […]

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