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Should My Firm Be Using Twitter?

The short answer is a “yes.” More and more people are using Twitter as a way to find news or information on the web. Twitter handles over 1.6 billion search queries per day. It is a great way to find specific real-time information.

You may encourage individual accounts with the firm, a general firm Twitter account, or both. Bottom line is that if you consistently tweet, your firm will get exposure. Even if you do not have that many followers, your tweets can still be viewed. There are opportunities for re-tweets, trending topics, and general searches. Twitter can be a great opportunity to show your firm’s personality. If your firm does any kind of special events or charitable actions for the community, be sure to tweet about these.

If you feel you are too busy to tweet yourself, or that practicing law is not exciting enough to tweet about, that is okay. It may be a good idea to have a marketing firm handle your tweeting for you. These firms will be sure to consistently tweet about current legal news and events, and include relevant links to give your firm the exposure it needs. The Search Engine Guys are experts at doing this for their clients.

It is a good idea to apply some sort of call to action within your tweet, such as a link to a specific subpage of your website. Links can help your organic search engine optimization (make your website show up higher on Google results when someone searches a topic relevant to your practice.)

Someone who finds your site through twitter may have a simple question or a serious pending legal issue. Once they are on your site, live chat can help engage that visitor in a conversation before they may leave, or jump to the next site. It is then our job to get a general understanding of their situation and position your firm as the experts they need to speak to. We will get their contact information and then forward the chat transcript to your firm right away. In short, Twitter may be able to help drive traffic to your site, and Ngage can help convert them.

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