By Guest Blogger | Published October 23, 2018 | Posted in Lawyers, Live Chat, Marketing, prospective clients | Comments Off on What Prospects Look For When Searching For A Lawyer
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What Prospects Look For When Searching For A Lawyer
Just as no two attorneys are the same, neither are any two clients. Each person is going to have their own unique needs they will want to have satisfied when looking for legal counsel. To appeal to these prospects, it is essential for a lawyer to have a website that appeals to all sorts of […]
Read MoreTen Things Your Legal Website Must Have To Attract Prospects
Many attorneys spend a lot of money on their websites, investing heavily to make sure the sites are mobile optimized and feature new headshots of the lawyers. A website does not need to include bells and whistles to be effective, as animations going across the screen can ultimately be distracting and lead to lengthy load […]
Read MoreWays to Initiate Client Conversations
While most attorneys understand that the first conversation with a potential client is one of the most critical steps to a successful sign-up, many approach these conversations with apprehension, nervousness, or even dread. The skills that you’ve developed in law school don’t always include sales and business development, and many lawyers would prefer to be […]
Read MoreA Visitor’s Experience When They Visit a Site With (and Without) Live Chat
Savvy marketers understand that user behavior on websites often dictates the number and quality of leads they receive. They also understand that it is essential that they present the most welcoming and easy-to-use experience for every person who visits their website. If conversions are important to you, incorporating live chat can significantly enhance your visitor’s […]
Read MoreHow Live Chat Complements Your PPC and SEO Campaigns
If you are actively marketing your website through highly-focused and targeted paid ads and SEO campaigns, you are likely looking to make the most of your efforts and investment. Paid search campaigns are not cheap, and proper SEO takes a lot of time and effort, so you need to maximize the value of every visitor […]
Read MoreCRM Integration to Expedite Lead Response Time
A CRM system helps your company manage their current clients, potential prospects, and sales and marketing campaigns. Unfortunately, with so many options to choose from and new pitches being thrown at you every single day, it is often difficult for managers to select a single CRM that meets their organization’s many different needs. Whether you […]
Read MoreLive Chat: Changes You Need To Know To Avoid Being Penalized In Organic Searches
Live chat, a small pop-up box generated after a user visits a website offering the option to chat with someone in real time, can be incredibly helpful for small and solo law firms. The intake questions the chat service asks can be specified beforehand so that law firms receive the exact information they want from […]
Read MoreLive Chat: A Great Complement to Phone Calls
The goal of live chat is not to replace phone calls. One of the concerns that prospective clients often voice is “will live chat take away phone calls from my business?” While it is understandable why they may initially think that, in our experience live chat helps increase calls to your business, often by a […]
Read MoreThe Benefits of Adding Live Chat to Your Site and Blog
When a person is looking for a lawyer to help them with a legal issue, they often turn to online searches to find the right lawyer to help them with their case. While online search allows for immediate results with a few keystrokes, there is still a noticeable disconnect and lack of real-time interaction that […]
Read MoreChat Operators – On the Frontlines of Live Chat
If you have been considering incorporating live chat on your site to help with lead-intake, client-conversion, and customer service, you are likely wondering about one of the essential elements of the service: the chat operators. How do they know what to say, especially given the various questions that visitors will ask? In order for a […]
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