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What Do We Want? Information. When Do We Want It? Now!

No two ways about it, we are a culture of now.  When we want something, we want it twenty minutes ago.  As a culture, we are more than willing to pay premiums for speed. Direct flights, same day photos, overnight shipping, instant downloads, and video on demand are among the services we regularly pay more for.  Consider the rates for Comcast Internet Service, basic connectivity (up to 20 Mbps) can be purchased for $29.99 per month, whereas ultra fast service (up to 105 Mbps) will run $199.99 per month.   That’s 5 times the speed for over 6 times the cost.   Compare direct flights to connecting flights and the cost for speed relationship is even more apparent.

We’ve all become impatient when trying to find information, or waiting for a web page to fully load; the frustration of not finding what we’re looking for can be measured in speed.  It’s not that we can’t find something… it’s that we can’t find something immediately.

One of the primary benefits of Ngage live chat is that it allows for immediate interaction with potential clients.  You could argue that live chat taps into the “now impulse” that has come to define our culture.

If you are interested in exploring the specifics of how Ngage can help your business, call (or chat) with us to set up a time to talk.

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