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Mass Torts: What are they and how you can get a piece of the action: Webinar Recording

We’ve all read the headlines about the lucrative settlements and big fees mass tort firms earn. But there isn’t only one way to participate. You don’t need a mass torts division in your law firm to get involved.

On March 10, 2021 Gary Falkowitz, Esq., president of ICE (Intake Conversion Experts) and Mark Shepherd, president of Ngage Live Chat, shared the details on how law firms can passively participate in mass torts.

Ngage Mass Torts Webinar

The webinar started with the basics, a definition of mass torts, including how they are different from class actions, in order to make sure everyone was on the same page. Gary and Mark covered the marketing of mass torts in detail and dug into the fact that mass tort cases are billed on a contingency fee basis. Attorneys interested in mass torts need to communicate that from the get-go to the consumers – that they pay no upfront costs – because that helps to increase intake and is one of the keys to signing up mass tort clients.

Another important aspect focuses on knowing what to look for to identify possible cases. Of course, firms can keep an eye on the market leaders in mass torts and follow in their footsteps. They also can keep a watch on the FDA’s actions. Is the FDA coming out and actually providing a warning or recalling a product? If so, that’s an indicator to pursue.

The upside for participating law firms is that many of the defendant companies don’t want the bad publicity and the impact it will have on their sales and financials so they opt to settle, often for sizable amounts. The cases are not limited to one locality or state – most often they are nationwide which opens the door for a wide range of participating firms.

The webinar also took a closer look at how smaller law firms can get involved in mass torts. Gary pointed out that oftentimes co-counsel relationships are formed where there will be a division of responsibilities. One law firm might decide to handle the marketing, the intake and the onboarding, and then another law firm might handle the litigation. Another law firm might handle the resolution. Firms come with these agreements early on so they can abide be all ethics rules and have their names included on the retainers.

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