While online search allows for immediate results with a few keystrokes, there is still a noticeable lack of real-time interaction on law firm websites. This can potentially deter people from contacting you and your firm. It is likely that you have spent considerable amounts of money developing your web presence and marketing your site, so a potential lead that is not captured is a marketing dollar spent and lost.
Attorneys looking to bridge this gap and forge a more personal connection with website visitors should consider integrated live chat. Live chat allows you to build rapport with your potential clients, gives them real-time interaction that you cannot provide alone, and captures leads in a way that an in-house team often cannot. If you are looking to turn those valuable website clicks into conversions, there are few options as useful and as affordable as the live chat services for attorneys.
Live chat can be a powerful addition to your service and intake strategy. Three main benefits include:
- Client convenience – Live chat is an extremely convenient way for your clients, or potential clients, to interact with your firm. Whether it is in the middle of the night or if they are chatting with you in the middle of the workday, they can give you information about themselves and their case without having to pick up the phone and dial your number. For people with extremely sensitive legal issues, live chat allows for anonymity until the client feels comfortable divulging personal and identifying information.
- Capture your leads – You’ve spent the money on marketing, so why not maximize your return on investment by ensuring that you are capturing every lead possible? While phone calls and contact forms are great, there is a reason why so many attorneys say that live chat has increased their lead volume by leaps and bounds. Capture the case details and contact information from qualified clients day and night.
- Get the edge on your competitors – We all know that people have many choices when it comes to selecting an attorney to assist them with their case. By providing a convenient, client-friendly option to connect with the firm, you can potentially capture that lead and keep them from leaving your site to contact your competitors.
When it comes to maximizing your marketing and lead generation efforts, few tools are as essential to capturing leads as live chat. Find out how you can provide superior service to visitors to your website.
