Google has released a “click-to-message” feature for both Adwords/PPC customers and Google My Business/Maps that allows visitors to initiate a text chat directly from the search results pages on Google.
This means prospective clients can now “text” directly with your same Ngage chat operators, who will respond within seconds, 24/7. We will gather the visitor’s contact info and deliver you the opportunity in the style to which you’re accustomed. Both Pay-Per-Click Ads and Google Maps are prime real estate when it comes to a visitor’s search results. Take advantage of this prominence and convert these visitors via Ngage text-to-chat immediately, before they have a chance to wander elsewhere.
Ngage can set up this Text-to-Chat feature for your Adwords/PPC campaign, your Google Maps listing, or both, for free. Being able to convert a visitor directly from Google search results is a very powerful differentiator. The early adopter firms that have been using this feature with their Adwords campaign are seeing a 40% increase in their PPC chat leads.
Google Adwords/Pay-Per-Click Text-to-Chat Google Maps Text-to-Chat
According to Google, “Many advertisers are already using click-to-message ads to take advantage of a new and faster way to connect with consumers on mobile to increase conversion rates” – Amit Agarwal, Senior Product Manager, Mobile Search Ads. More and more people are using mobile devices to interact with law firms; in fact, this year more than 50% of Ngage chats occurred on a mobile device. Ngage can walk you through how to set up this complimentary feature.
* If you do not have an Adwords campaign and are interested in setting one up, talk with your web provider or let us know and we will be happy to help.