Google released a new feature for Adwords customers that allows visitors to initiate a text chat with a business directly from the search results pages on Google. This means prospective clients can now “text” directly with your same Ngage chat operators, who will respond within seconds, 24/7. We will gather the visitor’s contact info and deliver you the opportunity in the style to which you’re accustomed.
As Google begins to prioritize mobile-friendly sites and text-enabled advertisements, you don’t want to fall behind your competition. Ngage can help set up your Google Adwords with a Text-to-Chat feature for free. Being able to convert a visitor directly from Google search results is a very powerful differentiator. The early adopter firms that have been using this feature are seeing a 50% increase in their PPC chat leads.
According to Google, “Many advertisers are already using click-to-message ads to take advantage of a new and faster way to connect with consumers on mobile to increase conversion rates” – Amit Agarwal, Senior Product Manager, Mobile Search Ads. More and more people are using mobile devices to interact with law firms; in fact, this year almost 50% of Ngage chats occurred on a mobile device. Ngage can walk you through how to set up this complimentary feature.
* If you do not have an Adwords campaign and are interested in setting one up, talk with your web provider or let us know and we will be happy to help.