Savvy law firm owners understand that providing website visitors with a good experience can increase the number and quality of leads they receive. A well-structured and inviting site is what prospects expect when researching a firm or attorney. If conversions are important to you, incorporating live chat can significantly enhance your visitor’s experience and, hopefully, increase leads generated on your website. Here are a couple of key differences between websites with and without live chat operators.
When visitors land on a website without live chat, they are left with limited options to interact with you or your business. They can read your content, examine practice areas, or contact your firm through your phone number or contact form. While these options are helpful, they may not be ideal for clients who want to remain anonymous until they are comfortable disclosing details about themselves. Same for prospective clients looking for an urgent response to their legal matter. These options might also not be feasible for people at work or for those who cannot make a phone call. In any of these instances, visitors may choose to leave your site without contacting your firm because they couldn’t get the desired assistance or answers.
When a visitor lands on a site with live chat, the experience differs significantly. If they are merely there to review the site and learn more about the firm and its practice areas, they can ignore the chat feature. Suppose they are looking for real-time interaction and an option to discuss their case’s specifics without divulging information about themselves. In that case, they can utilize the live chat feature to explain their situation and only give personal information when they are comfortable doing so. It allows the visitor to interact in real-time, ask questions, and tell the chat operator about their issue, building trust and letting them connect with your firm before ever speaking with an attorney.
Ultimately, your site’s goal should be to establish your firm’s brand on the web, provide helpful information to visitors, and, most importantly, convert visitors with valid claims into viable leads that ultimately turn into paying clients. By incorporating live chat on your site, you can connect with your visitors in a way that a phone call and contact form cannot.
Learn more about our live chat features and how they can help you connect with visitors to your website.
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