Savvy practitioners know that fast response times are critical to retaining new clients. Research proves that conversion time drops off exponentially during the first five minutes after a lead comes in.
During the midst of the current coronavirus pandemic, legal consumers need the reassurance of an immediate response to confirm that your firm remains open for business. The longer you wait to reply, the greater the chances are that they will assume you’re not available and move on to your competitors.
Many firms receive a solid number, if not a majority, of leads from their website, so now is the perfect time to make it crystal clear on your site that you’re ready to serve. Many consumers, confined to their homes or working remotely, also need the extra reassurance that you are the right attorney and firm for them. Implementing live chat on your website can help you quickly build up the trust and comfort prospects need right now.
Live chat operators reassure: Prospective clients may not know precisely what they want or need when they reach out. A live chat operator can empathize and help interpret intent to put prospects at ease. Operators that work to understand conversational subtleties will help the visitors navigate a difficult process.
Live Chat confirms you are still open for business: Messaging added to your chats will inform prospects (and clients too!) that you are open for business and ready to help them during this challenging time.
Live transfer gives visitors an immediate personal connection: While prospects are engaged, they can be transferred from your website to you via any phone number you select. You can adjust the hours you are available, extending them if necessary to accommodate less structured hours people may be keeping now that they are working from home.
Text message notifications keep you informed: When you and your staff are working remotely, it can be easy to miss key updates or information. Your live chat provider can send you text message notifications so that you are alerted immediately when a new chat lead comes in.
Of course, all of these features that put your site visitors at ease and build trust when emotions are running high, also are proven to more effectively convert them into clients for your firm. Now more than ever, adding live chat to your site can make a tremendous difference in how consumers view your firm and in keeping new revenue coming in the door.
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